ETSY IMAGE GUIDE
Etsy shop banner size: design around a protected centre
Build a wide banner master, keep your shop name and key product imagery in the centre, and check the result in your live shop preview.
Banner design rule
Do not place critical text against either edge. Responsive layouts can crop or reduce the visible area, especially on smaller screens.
What a banner should do
A banner gives returning visitors a quick signal about category, visual style, and shop quality. It should support the listings below it, not compete with the products or turn into a paragraph of text.
Banner checklist
- Use one short shop message or no text at all.
- Keep the centre clear and the outer edges decorative.
- Test the banner on mobile and desktop after upload.
- Use a colour treatment that matches your listing photography.
Check current Etsy rules
Templates and banner formats change. Confirm the active sizes and upload options in the Etsy Help Center before committing design work.